South Lake Tahoe Visitor and Second Homeowner Demographics:

• Lake Tahoe attracts approximately 3 million visitors annually
• Lake Tahoe Winter visitors number approximately 2 million annually
• Lake Tahoe Summer visitors number approximately 1 million annually
• The average household income of a winter visitor in South Lake Tahoe is $116,000
• The average age of a winter visitor in S. Lake Tahoe is 38
• The average listing price for a home in S. Lake Tahoe in October 2012 was $528,144

 South Lake Tahoe Local Demographics and Statistics:

• Population: 21,211
• Total Average Household Expenditure: $48,753
• Median Age: 46
• Number of Business Establishments: 1,445
• Ski Areas: Heavenly Ski Resort, Sierra-at-Tahoe, Kirkwood Resort and Kirkwood Nordic Center
• Special Events: American Century Championship Golf Tournament, Great Lake Tahoe Bike Race, 2012 ski/Sail National Championships