Truckee & Lake Tahoe Visitor and Second Homeowner Demographics:

• Lake Tahoe attracts approximately 3 million visitors annually
• Lake Tahoe Winter visitors number approximately 2 million annually
• Lake Tahoe Summer visitors number approximately 1 million annually
• The combined ski resorts of Northstar, Sierra, Squaw, Kirkwood, Mt. Rose, Heavenly and Alpine Meadows recorded 3.6 million skier/snowboard visits during the 2010-2011 ski season
• There are approximately 14,560 vacation homes in the North Lake Tahoe area
• The average listing price of a home in the Truckee area was $859,430 in October 2012
• Truckee was named one of the World’s 25 Best Ski Towns by the editors of National Geographic Adventure in 2012

Truckee Local Demographics and Statistics:

• Population: 15,891
• Total Average Household Expenditure: $65,142
• Median Age: 51
• Number of Business Establishments: 1,171
• Ski Areas: Northstar, Sugar Bowl, Donner Ski Ranch, Boreal Mountain Resort, Soda Springs, Royal Gorge XC
• Special Events: Downtown Truckee Wine, Walk & Shop, Art & Architecture Tour at the Ritz Carlton, Greg Lake Tahoe Bike Race, 2012 Ski/Sail National Championships